Whilst much of the street style on show in Tokyo was serious in its borderline obsessive attention to detail of all things Americana, the sight of individuals clad in cute and quirky Japanese labels never failed to raise an appreciative smile. Founded in 2005, Eri Utsugi’s mercibeaucoup is one such label that revels in spreading sartorial happiness. Wearers of the label seem to bounce their way across the urban environment making them difficult to style stalk. Thankfully, the below chap stood still long enough to be snapped...
