Now, I had started to embark on an epic review post and spent a few hours revising bookmarks and admiring saved images. I began reminiscing over the colour rich Jil Sander SS111 show which was held in the elaborate garden of a spectacular villa in the far hilly reaches of Florence, the dazzling lazer display at the culmination of JW Anderson's SS11 show, experiencing the making of Harris Tweed in the Outer Hebrides and my numerous retail discoveries throughout the year. The last twelve months have been fruitful and have seen us enthuse, reveal and discuss a myriad of menswear subjects over the course of three hundred and eight posts. However, having seen the gluttony of 'Best of' lists clogging the arteries of the blogosphere, I have decided to take a different stance. Yes, 2010 has been a good year but how can we make 2011 a great year?
In moments of questioning, it is always helpful to turn to a different voice. As I have enjoyed so many discussions with menswear retailer Daniel Jenkins this year, it was fitting to hear his thoughts on the subject...
Confession aside I have no interest in using this article to promote the labels that we already sell and those that we will sell in the future. I believe in what we buy and therefore if it doesn't sell I take full responsibility. This leads into my main point, Steve mentioned the end of year review to me a few months ago. I'll admit I was slightly wrapped up in finding the best flat white in London (Woman in Present if you are interested always go for the 6oz). Dalston cliche aside it made me think. So much so I had a rant which I have managed to slightly temper. Two days later I was fortunate to be invited to take an economist around the Whitechapel Gallery with the aim of ignoring the art and discussing the future of British fashion. The question was should British fashion be 'saved' or not. I spent two hours arguing for its survival then received a text message about something far more important and realised the charade was up. Perhaps it shouldn't be 'saved'. 'Saving' as it currently stands could in fact damage it further.
I see it like this. I understand that many within the industry disagree with me and think me a fool for expressing my views however, I simply cannot go on any longer labouring under the pretence that this situation is adequate, normal or acceptable. Despite this year having spent more time with my head in books than look books trying to figure life out, I have seen enough to realise that in terms of sheer design the industry in the UK is in rude health. I don't care who you are or what you do I simply cannot understand any argument claiming that there is better design talent outside of the United Kingdom. Yesterday, Steve and Eliza ran a feature on Joe Casley Hayford, a sublime talent who along with Charlie is changing how the world dresses. This is what we do in the UK. We set the parameters. Yet the press discussion about the best labels, the most exciting stores, the items that men truly would sell their girlfriend for always includes items predominately from outside of this sceptred isle. Why is this? The power of paid for advertising or a deeper and more dangerous issue? We are in real danger of losing a lot of talent which if given a little bit more of a push could really achieve something.
We have a dedicated 'Menswear' day at London fashion week. This I applaud for its intention and execution - this year it was highly professional, but it isn't enough. I'm bored with the conversation that the menswear industry in the UK will simply never be profitable enough. This is sheer nonsense perpetuated by those unwilling to take a risk. We need to ask ourselves why isn't it working. Why are labels having trouble cementing themselves? Each time I read an article about how rosy British menswear is I'm reminded of John Le Carre's words in 1963 'men condemned to death are subject to sudden moments of elation; as if, like moths in the fire, their destruction were coincidental with attainment'.
Please don't confuse me with someone wishing to do damage to the industry. Yes my suit may be painted black and I might admire and enjoy Auden's poetry noir whilst taking a wistful glance through memories but, I just want to give those with talent in this country a fair and level playing field. If they fail then so be it. They would always have done so. To deny them the opportunity to succeed or fail because they aren't immediately commercially viable is criminal. I understand the financial implications better than most. We are funded solely by sales. If we do not sell we cannot continue operating. I believe that we have a duty to promote those that perhaps would not be given the chance elsewhere. Yes we profit from it, I run a business and I attempt daily to challenge Tony Wilson's mantra regarding history and money - failing probably on both counts - because someone once took a chance on Ralph Lauren, Alexander McQueen and anyone you could care to mention. Yes, these were business decisions but they were also seven inch leap's from heart to head.
There are those making a difference and there are solutions which have been proffered from greater communication between independent stores and the BFC, increased presence at Paris fashion week - London falls outside of the majority of foreign buyers' schedule each season. An understanding that talent in this country does occasionally need guidance in making sure that they aren't let down by manufacturers, stores and other parts of the 'fashion chain'. If these steps were undertaken I'd be part way to happiness and if the BFC or anyone with ideas regarding how we can turn 2011 into a watershed, wishes to contact me then I'm ready, daniel@danieljenkins.co.uk"